Start Small. Move Fast. Build Big.

Hi. I’m Aaron Patelzick.

If you’re reading this, something worked. Or you’re just good at Googling. Either way — welcome.

Here’s the quick version:

  • I run Simply Dished with Jaylene, a wellness media brand that breaks down health trends without the fluff.
  • We publish a weekly newsletter for… called sync + thrive. (you can read one of our favorite editions 👉 here!)
  • I started Rootstoq to help B2B brands get found online with smart SEO and AI tools.
  • I’m building a portfolio of small projects that (hopefully) turn into big wins — or at least good stories.
  • I write a newsletter called Start Small about exactly that: starting with what you’ve got and seeing where it leads.

I don’t have a yacht or a New York Times bestseller (yet).

But I do build in public, and I share what I learn along the way.

Wanna follow along?

Subscribe to Start Small👇

A weekly note on building meaningful things from scratch.

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